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When it comes to marketing your business online with well-written blogs, email blasts, and social media, you better know what you are doing. Otherwise, you will be wasting your valuable time and money. Not only do you have to deliver a favorable product or service, but you have to keep the general public informed of your business. The last thing you want to do is annoy them with too many posts, emails and messages, or you will quickly get spammed.

To start, put yourself in your potential and repeat customers’ shoes. Would you like to receive a text message discussing this week’s sale every single day? Probably not. You also need to do a little research on content marketing. What is your target audience reading and chatting about online? Are they excited about a new product you will soon have in stock? If so, make sure to attract buyers, as well as search engines, by discussing it in your content in creative writing. How will you offer the product in a more attractive way than your competition?

When it comes to your internet content writing, be quick and precise. Think of blogs, email blasts, and social media as fast food for the masses. Consumers want their information delivered swiftly and easy, without clicking through or reading too much content. However, a business still needs quality content that gets right to the point. If you have any words thrown in that add no value to your message, get rid of them. The internet is no place for fluff. Depend on creative writing when writing shorter content that gets right to the point.

In your content writing, educate your targeted customers before you try to sell them your unique product or service. Earn trust, along with a strong readership. Then when they need to go shopping, your business will be a click away.

When you are ready to get the best content marketing on the web, get in touch with Icon Website Design at (800) 558-1017. Our writing is nothing short of divine.

How do you drive relevant website traffic to your business website? Try a PPC campaign and Organic Ranking tools.

Search engines are the primary method used by a majority of people looking to find information in Fort Lauderdale about a product or service. Picking up phone books and business directories to find businesses and services are viewed as archaic methods of finding information. The Internet is faster, easier to use, and provides more information which is why most people turn to it first before trying any other resource.

Online Presence Brings in Website Traffic

More and more consumers are turning toward online Internet shopping than ever before. People in need spend most of their time researching everything online from clothes and restaurants to home repairs and personal services. Even if they aren’t ready to buy, consumers love to window shop on the Internet by just browsing for new items and information.

Companies in Fort Lauderdale are beginning to realize the importance of their online presence. Many of these businesses are getting a large number of referrals from online visitors who happen to come across their business website in their online search. Having a custom design website optimized to reach your target audience is key to increasing your business and getting a large number of clients to your website.

Importance of Organic Search Results

One of the most important positions for any business is for them to land in the top three positions of Google organic listings. If you don’t know, 92% of online searchers never look beyond the first page, and fewer than 10% ever even venture to look at the lower listings on the first page.

Research shows that the top 3 results listed in Google’s organic search are responsible for nearly 80% of the clicks generated from people conducting online searches. If you are interested in increasing traffic to your website then you need to know that these results are dependent on your business website appearing in the first 3 positions in Google’s organic listings when online searches are conducted.

Pay Per Click (PPC) Can Drive Relevant Website Traffic

Driving in relevant website traffic to your business website can be made even better with a PPC Campaign (Pay per Click). Pay-per-click allows businesses in Fort Lauderdale and elsewhere to pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your website, rather than attempting to earn those visits organically. PPC is one of the most popular types of search engine advertising because it gets results. PPC will increase the amount of relevant traffic to your website, which is why having a PPC campaign is one of the most popular for business websites in Fort Lauderdale.

Costs for ads run in Pay per Click campaigns need to be in the budget for any business considering an Internet marketing strategy. If you are opting out of the Pay per Click campaign, remember that clicks will account for 25% of the Internet business and you are passing it up while your competitors may be glad to take in that margin.

PPC and Organic Ranking Strategies in Driving Website Traffic

Generating leads to your website means that those that are directed via your PPC campaigns and Organic Ranking strategies can easily turn into a viable business. Having traffic directed to your website is one aspect, but having them transformed into emails, calls and sales of your products are another. Our experiences have allowed us to not only generate the right traffic but to convert those leads into prospective customers.

The end result of any Internet marketing campaign is an increase in the number of sales your Fort Lauderdale business gets. The more traffic your website gets, the higher the likelihood of getting qualified leads, and the more likely your sales will increase.

One of the most important positions for any business is for them to land in the top three positions of Google organic listings. If you don’t know, 92% of online searchers never look beyond the first page, and fewer than 10% ever even venture to look at the lower listings on the first page.

Research shows that the top 3 results listed in Google’s organic search are responsible for nearly 80% of the clicks generated from people conducting online searches. If you are interested in increasing traffic to your website then you need to know that these results are dependent on your business website appearing in the first 3 positions in Google’s organic listings when online searches are conducted.

Talk to a PPC Expert

Interested in learning more about the options available in Pay per Click campaigns for your business? Talk to one of the PPC experts at Icon Website Design. We can answer all your questions and help you in determining how to grow your online business presence.