Ease in Mobile Web Browsing Positively Affects Fort Lauderdale Businesses

Google AMP may not be on the tips of the tongues of most owners of Fort Lauderdale business, but it should be. It definitely is well known to website designers who should be well-versed in the importance of responsive websites.

Google’s Accelerated Mobile Page project, or AMP for short, launched in early 2016 with its goal to quicken web browsing for mobile devices. The idea is to provide the best in visual and user-adaptable services through the AMP HTML open framework by having pages powered by AMP instantaneously load with all the bells and whistles. This includes graphics, animations, and video that should be available to all of us on our smartphones and mobile devices.

Significance to Fort Lauderdale Business Website Design

Fort Lauderdale businesses with the best in website design may hope that their company website will be appealing to mobile device users. The truth is they need to check.

Millions of people actively use their smartphones for everything. From shopping and finding the best in entertainment to banking and service repairs, Fort Lauderdale businesses can expect to find at least 75% of their customers (if not more) have visited their online business website from their mobile device. It may be simply to look at store hours or to review the menu before making reservations. This is why it makes sense for Fort Lauderdale business owners to visit their websites to ensure they are optimized for a smooth and seamless experience on differing platforms – from desktop to mobile.

Responsive Websites Working with AMP

A website that loads slowly on mobile devices is more likely to lose the interest and patience of visitors coming to the site. Fort Lauderdale businesses need to invest in making their websites responsive. A responsive website is one that will seamlessly transition from desktop computer to mobile devices without too much notice. Whether it be a tablet or smartphone, responsive websites offer people the option of accessing them on whatever type of devices they choose to use.

If your website is not responsive, you can expect to lose 80-90% of customers coming to your website through a mobile device. Statistics show that people who are unable to navigate easily through a Fort Lauderdale business website will leave the site and take their money elsewhere or their loyalty to a competitor’s brand.

Some lifelong customers might try to access their favorite Fort Lauderdale business on a desktop computer or even call an establishment that they frequent in Fort Lauderdale, but the vast majority will simply click off a non-responsive website, pull up their favorite web browser, and search for a similar business in the area.

You don’t want this to happen! That is why it is essential to get your website responsive and your web pages optimized for AMP. Doing so will result in greater conversions and sales on your website as well as build stronger customer loyalty.

Consult with Website Designer

Now that you’ve tested out your site and you don’t like what you experienced, it is time to consult with an experienced web designer who can walk through your website with you and discuss your best options. Give us a call today: 800-558-1017.